Discover Design Over Dinner, Fall 2017
November 16, 2017
YETI Flagship store, Austin
6:30 to 8:30pm
Ticketed guests will be notified with the address of the venue.
YETI, an Austin-based producer of premium outdoor gear co-founded by two brothers, Roy and Ryan Seiders, chose Gensler as design partner to create the interiors for its first global headquarters. Inspired by the brand motto, “Built for the wild,” the design team crafted a work home as earthy and authentic as YETI. With plain, honest materials and natural, outdoor hues, the campus includes a fire pit, an outdoor band stage / workplace, a brew house, and nothing that feels “corporate.”
Visitors discover unexpected details such as hand-tooled leather, raw steel, recycled inner tubes, and worn denim materials that evoke the brand lifestyle throughout the interiors. Gensler’s work continues including plans for a grizzly bear-friendly suspension bridge to connect YETI’s two buildings above its open air terrace. As welcoming and quirky as Austin and in earthy harmony with the Hill Country, YETI’s new home celebrates its hometown hero status.